Przelewy24 has become a Strategic Partner in the "Kupione 2024" project - a research and report that provides a detailed analysis of the changing e-commerce landscape in Poland. This study sheds light on consumer shopping behaviors, taking into account the impact of complex macroeconomic conditions and differences in shopping preferences between women and men.

Impact of Inflation on Consumer Behavior

One of the most important topics in the report is the impact of inflation on purchasing decisions. During periods of high inflation, exceeding 15%, consumers become more sensitive to promotions. It was noted that the value of the average shopping cart does not drop drastically, suggesting that despite caution, customers are forced to adapt to rising prices.

Differences in Shopping Behaviors Between Women and Men

The report reveals significant differences in shopping behaviors between genders. Men place twice as many orders as women and generate 67% higher annual expenditure. Men prefer categories such as Electronics and Automotive, while women more often choose Fashion and Beauty. These differences are important for marketing strategies and offer personalization.

Payment Preferences and Delivery Methods

The dominance of Blik payments (27% of transactions) indicates the growing importance of fast payment methods. In terms of delivery, parcel lockers dominate with 59% of orders, reflecting changing consumer preferences towards convenient forms of collection.

Returns and Their Implications

The return rate of 6% of orders is relatively low, however, differences between categories (e.g., 16% for Fashion) show the need to adapt return policies to product specifics. Women are more likely to make returns than men, which may suggest differences in approaches to online shopping.

Summary and Conclusions

The "Kupione 2024" report emphasizes the importance of offer personalization and flexibility of marketing strategies in the face of changing economic conditions. The introduction of e-installment options can be an important tool to increase basket value and reduce the number of returns.

Additionally, the PragmaGO x Przelewy24 Finance service offers e-commerce sellers quick funding of up to 150,000 PLN in just 90 seconds, which can be particularly valuable for small and medium-sized enterprises wishing to compete effectively in the market. Przelewy24's partnership in the "Kupione 2024" project provides an excellent opportunity to use these results in business development strategies.